Change management: Focus on why instead of what

When it comes to change management, organizations often focus on the what instead of the why. This can lead to a number of problems, including a lack of engagement from employees and a failure to achieve the desired results.

Woman holding paper with statistics

What is change management?

Change management is the process of planning, implementing and monitoring changes in an organization. It helps organizations to achieve their desired outcomes by ensuring that changes are made in a controlled and efficient manner.

Why is it important to focus on why instead of what?

Focusing on the why instead of the what can help organizations to engage employees and ensure that changes are made for the right reasons. It can also help to ensure that changes are aligned with the organization's strategy and goals. Some of the benefits of focusing on why instead of what include:

1. Increased engagement

When employees are aware of the reasons behind changes, they are more likely to be engaged in the process. This can help to ensure that changes are implemented successfully, and that employees are motivated to achieve the desired results.

2. Alignment with strategy

Focusing on why can help to ensure that changes are aligned with the organization's strategy. This can help to ensure that changes are made in a way that supports the overall goals of the organization.

3. Improved results

Focusing on why can help to improve the results of change management initiatives. This is because it can help to ensure that changes are made for the right reasons and that they are aligned with the organization's strategy.

What are some tips for focusing on why instead of what?

Some tips for focusing on why instead of what include:

1. Define the desired outcomes of the change

By defining the outcomes of the improvement, organizations can ensure that they are clear on what they want to achieve. This can help to ensure that changes are made for the right reasons.

2. Communicate the reasons for the change

Communicating the reasons for the change can help to ensure that employees are engaged and understand why it is taking place. This can help to increase buy-in and ensure that employees are more likely to support the change.

3. Align the change with the organization's strategy

Making sure that the change is aligned with the organization's strategy can help to ensure that it is given the right level of importance and that it is given the resources it needs to be successful.

4. Involve employees in the change process

Involving employees in the change process can help to ensure that they feel ownership of the change and that they are more likely to support it. This can also help to ensure that changes are made in a way that is most effective for the organization.

5. Monitor and review the change process

Monitoring and reviewing the change process can help to ensure that it is on track and that any problems are identified and addressed early on. This can help to ensure that the desired outcomes are achieved.

Things to take-away

  • Change management is a critical process for organizations, and it is important to focus on why instead of what in order to achieve the best results. By doing so, organizations can increase employee engagement, ensure that changes are aligned with their strategy, and improve the overall results of their change management initiatives.
  • When implementing change management in your organization, define the desired outcomes of the change, communicate the reasons for the change to employees and make sure the change is aligned with the organization's strategy.
  • Monitor and review the change process regularly to ensure that it is on track and that any problems are identified and addressed early on. By doing so, you can help to ensure that the desired outcomes of the change management initiative are achieved.

About me

Hi, I’m Lilian. I’m currently the head of a design team in a digital agency in Amsterdam and love to write about leadership and share tips based on my experience over the past couple of years.

Lead by design

I decided to start this blog as a way to share my thoughts on leadership. I’m passionate about helping others learn more about leadership and how to be a good leader, so I hope this blog will be helpful to those who are looking for tips and advice on leadership.

Lead by design © 2024 | All rights reserved